The City of Laval is Going Green
Jaguar Land Rover Laval plants 1,000 Trees for the 375,000 Initiative
Laval, June 9/2017 – This Friday, Jaguar Land Rover Laval and Jour de la Terre planted 1,000 trees, 900 of which are planted in Laval’s Lausanne Park, which contribute to the “375,000 trees” program. In addition to increasing forest area in the Laval region, these newly-planted trees of diverse species will prevent the degradation of existing woodlands resulting from the loss of ash trees.
These trees have been registered to the “375,000 trees” program, an official program founded in collaboration with Québecor, under the joint efforts of the Cowboys Fringants Foundation, the David Suzuki Foundation, the Larivée Cabot Champagne Company and Jour de la Terre, and made possible with the support of the Metropolitan Area Secretariat of the Ministry of Municipal Affairs and Land Occupancy. This initiative aims to contribute a 3% increase to the canopy index of the greater metropolitan area by planting 375,000 new trees in 2017.
“In working with the city of Laval and Jour de la Terre, Jaguar Land Rover Laval feels a strong sentiment towards the well-being of its clients, their families and the community as a whole. Our children represent the future.” Nino and Renato De Cubellis, President and Vice-President of Jaguar Land Rover Laval.
“The contribution that Jaguar Land Rover Laval has demonstrated, in collaboration with the city of Laval, is a perfect example of engaging with the community and furthering its well-being as a whole. The environmental impact that Jaguar Land Rover Laval has left to the Laval region is immeasurable and will continue to benefit us civilly and ecologically for generations to come.” Pierre Lussier, Director of Jour de la Terre.
“Since 2015, we have enthusiastically accepted to participate in the “375,000 trees” project. These 1,000 trees confirm our willingness to ensure and allocate proper space for nature in the midst of our urban areas and generally help ‘green’ our public spaces. I would like to thank Jaguar Land Rover Laval and Jour de la Terre for contributing to Laval’s legacy.” David De Cotis, Deputy Mayor, Vice-President of the Executive Committee and Councilor of Saint-Bruno.
For more information, visit www.375000arbres.org.